The Pure Muscle & Fitness expo will feature over 60 booths of cutting-edge sports equipment, apparel and nutritional products. The EXPO will host a number of competitions and sporting events, as well as industry celebrities.


Expo 2024 will be held at the Quebec City Convention Centre in Quebec City. It features leading companies and organizations with the latest industry trends. 


EXPO’s main stage will host the Fitlog Classic Bodybuilding CPA competition.

The event will host 6 different sports: Powerlifting, Strongman, Armwrestling, Calisthenics, Crossfit as well as Bodybuilding (bodybuilding, fitness, Figure, Bikini, Wellness and Physique). 


Children’s access is free (up to age 12), so don’t hesitate to bring the whole family and have some fun in beautiful Quebec City.


Last year, for our third edition, we welcomed over 400 athletes from across Canada, as well as 3,000 spectators, delegates and guests. This year, we’ve expanded and improved the event. For our fourth edition of Pure Muscle + Fitness Expo, we’re expecting more people, athletes, spectators, delegates and guests than ever before.

Why Join

Why you should join the event

6 Sports

Pure Muscle + Fitness is proud to present an exposition gathering 6 different disciplines : Bodybuilding, Arm Wrestling, StrongMan, Powerlifting, Crossfit, and Calisthenics.

Special Guests

The Pure Muscle + Fitness EXPO will host several guest industry celebrities. This year we envision to bring many celebrities from the fitness industry! Stay tuned

All Day Dj

Come and enjoy a totally renewed atmosphere with our DJ who will be present all day long as well as the animation!

60 + Exhibitors

Over 50 Booths will be presented to you. A wide varity of companies, from Suplementation, Clothings, Educations, Medical, therapy, catering and more.

400+ Athletes

This year, we have expanded and improved the event. For this third edition of the Pure Muscle + Fitness EXPO, we are expecting more than 4,000 people, athletes, spectators, delegates and guests.

Have Fun

Stay tuned by following us on social media to learn more about the post-show party


All Events



The Strongman Corporation Canada is the organization that creates, organizes and promotes amateur strength athletes from coast to coast in Canada.



Powerlifting is a strength sport consisting of three events (or lifts): squat, bench and deadlift. Athletes have three tries for each lift; the winner is the one who accumulates the highest total of lifted loads.

Arm Wrestling

Arm Wrestling

You are a beginner, you don't know where to start, you would like to learn more about arm wrestling? Would you like to meet Devon Larratt? One of the greatest champions in the history of arm wrestling.
You would like to see PRO SUPERMATCH and also participate in the OPEN tournament to gain experience...



The CPA is a community of amateur athletes who compete in Men’s and Women’s Bodybuilding, Men’s Classic Physique, Men’s & Women’s Physique; Figure, Wellness, Fitness and Bikini categories. Our competitions will be held across Canada, from Newfoundland to British Columbia.



Callisthenics is a sport still unknown to most people. Often compared to 'urban gymnastics', this versatile sport is growing in popularity because of its accessibility, largely due to the large number of places where it can be practiced. We often


Our Main Sponsors

Venue & Hotel

Book your group rate for Fitlog Classic 2024

  • Hotel Information

    Hilton Quebec

  • Address

    1100 Bd René-Lévesque E, Québec, QC G1R 4P3

  • Contact person for the event:

    Sabrina Richard Asselin
    Tel: ‭(514) 953-9489‬

You don't want to miss this experience